Branding Intake Form — Jordyn Elaine Design

Company Name

ABOUT THE BUSINESS

Where do you see your business in the next few years?

What are the core principles (values) that motivate your company?

What is the greatest value you bring to your customers?

CUSTOMERS

Who are your current customers?

How would your customers describe themselves? What motivates them?

How do they find out about you?

Why do your customers choose you over a competitor?

COMPETITORS

Who are some of your competitors?

Are there any competitors you admire, or fear? Why?

How are you different from your competitors?

How are you similar to your competitors?

Why would a customer choose a competitor over you?

BRAND PERSONALITY

What other companies’ brands feel like yours? Who would you want to emulate if you could? What about them feels similar to you?

Tell us about the personality of your company?

What type of things do you want people to think about your organization?

Are there any logos or brands you’d like us to reference for inspiration? What about them do you like? (Please provide links)

What is the story behind your name?

LOGO / WEBDESIGN

What are some of your favorite logos or websites and why? (doesn’t need to be in your industry)

Do you have any preconceived ideas of what you would like your logo or website to look like? (provide links when possible)

Do you have any thoughts on the key idea that should be communicated in the logo or website?

What kinds of items will the logo and branding need to be used on?

How should the company name look on the logo? Please provide correct spelling, etc.

Do you want a logomark (icon)?

Do you want a wordmark (a word as your logo)?

Do you want a full logo (wordmark + logomark)?

Do you have a tagline? If so, what is it? Does it need to be included with the logo?

Describe what your organization or product does and its target audience. (e.g. We are a Fortune 100 company that develops and sells consumer products and goods.)

Do you have a slogan you want incorporated in your logo? (Leave blank if you don't want one incorporated.) Which logo

Is there anything else you would like to communicate to the designer?

Let’s Get Started.

Please complete THE BRANDING INTAKE form below

COLLEGE STATION, TEXAS